Reebok Product Sales Meeting

Creative Director
When Reebok set out to create a transformative sales meeting–one that felt less like a presentation and more like a fully immersive brand moment–I led the creative vision from the ground up. We transformed the SOWA Power Station into a high-impact environment layered with theatrical staging, dynamic lighting, and hands-on product experiences that allowed attendees to truly engage with the year’s key launches. I partnered closely with product teams to understand the narrative behind display and story needs, translating those stories into experiential zones that made the innovation tangible and memorable. From stage design and scenic development to spatial planning and attendee flow, I oversaw every creative touchpoint to ensure a cohesive and emotionally resonant journey from the moment guests entered. I collaborated with graphic designers and fabricators to bring the vision to life, and personally developed the 3D renderings and visual concepts in the presentation decks using a combination of modeling software and Adobe tools.